Stop Waiting for Certainty. Move in Faith.

We are called to move forward with faith in our lives and in our businesses. And yet, what we often crave is certitude.

I know this tension intimately. Running a startup full-time, I want to know where the next contract is coming from. I want to see where the next break will happen. I want the 10-year plan to unfold like a roadmap with clear mile markers and rest stops. That desire is natural. It is also foolish.

I suspect this hunger for certitude is the very thing that keeps so many startups from becoming sustainable. Not a lack of talent or vision, but an inability to embrace uncertainty. To live in the gray.

Here is the danger of certitude: it makes us rigid.

When we convince ourselves we must know the outcome before we act, we stop acting. We wait for the perfect contract, the perfect partner, the perfect market conditions. And while we wait, the window closes.

Certitude tells us that if we cannot guarantee success, we should not try. It disguises fear as wisdom. Faith, on the other hand, gives us permission to move, often imperfectly and incompletely, forward.

When we move forward with faith, we quiet the voices of doubt and we create something bigger.

Let me be clear, though: faith does not mean skipping the work. Faith means getting up and doing the work even when we don’t know the outcome.

Making that cold call. Wrestling with the budget. Sitting with the hard choices.

It means acknowledging that we don't know with certitude whether this is the best decision or even the correct one, but that in the work we will learn.

And for this moment in time, it is both the best and the correct decision, and we make it with faith that it will move the needle. If we later discover it was the wrong call, we make a new and better decision from that new place and time. We make that one with faith, too.

So go in faith, making the hard decisions, far from certain, but knowing they’re the right decisions for you and your company right now. And that is enough.